Elana Van der Walt, CEO & Founder of Novalicious, is driven by the unwavering belief that everyone should have the opportunity to achieve their dream hair. Her dedication to providing top-notch hair extensions stems from her nearly 18 years of passion for hair cosmetology, which she has transformed into her lifelong profession.

Elana’s journey has been marked by opportunities to study at renowned hair cosmetology academies and accumulate invaluable experience. This rich background equips her to offer expert advice to her clients, guiding them towards the ideal hair extension solutions for a naturally beautiful appearance.

Elana’s ultimate objective is to establish a thriving, profitable, high-quality business and share her aspirations with each of her clients, helping them achieve their own goals. She firmly believes in providing the highest level of customer service in a professional and distinctive setting. As the saying goes, “Life isn’t perfect, but your hair can be,” and Elana leads the hair extension industry by offering the finest quality and value for money.